CASE STUDY:
Feature Prioritization through Integrated Qualitative & Quantitative
Background: A high tech firm needed to decide what potential features to invest in for the next version of a product.
Challenges: The client came to us with a unique combination of needs:
- Highly confidential subject matter
- Concepts required rich stimuli to be communicated effectively
- Need for statistically significant results
- Desire to explore "why" behind the statistics
- Results needed fast
Objectives: Provide clear, statistically significant recommendations for development priorities backed up by rich context and texture around why features were appealing and how they might be used by respondents.
Solution: Schireson developed an innovative approach:
- Integrated Qualitative & Quantitative research
- Use of demonstration, screenshots and presentation
- Quantitative survey taken in person, at facility
- Focus group debrief immediately following
- Final report delivered on time
Results: Clear recommendations on what capabilities to invest in – and how users wanted them to work.
Integrated Quantitative Prioritization with Qualitative Context:
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